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If you’ve got good email marketing content you’re going to post on a public part of your site—content for which you’d like to get found via organic search—here are some things to keep in mind.
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a well crafted automated email program will be helping you hit your targets while you sleep. Here are five automated email programs that will help you deliver revenue...
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Al Iverson shares some insights on the differences between B2C and B2B deliverability.
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HTML Email Analyzer checks the HTML email for possible rendering and SPAM issues.
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Q2'09 average spam levels are 53% higher than in Q1'09 and 6% higher than in Q2'08.
Posted by Tamara Gielen on Jul 02, 2009 | Permalink |
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David Baker talks about five ways you can mess up your email program -- so you can learn from others' mistakes. Great article!
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They include something absent from a lot of emails I receive these days: personality. Check the email sent out today and see for yourself…
Posted by Tamara Gielen on Jul 01, 2009 | Permalink |
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this has nothing to do with email marketing, but I really enjoyed watching this video so I though I'd share it with you :-)
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a great how-to post on creating 360-degree animated Gifs
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Many companies use email newsletters to stay in touch with their employees and business partners. Since sending a newsletter is relatively easy, many senders don’t put as much thought into their publications as they should.
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The bigger issue keeping email marketing from truly soaring through the stratosphere is that many marketers are under the illusion that their current email programs are great, even when they may be deplorable. Keep in mind that even the worst email programs (those with no real goal, strategy, or clickable calls to actions and terrible rendering) still drive results. What most marketers don't realize is how much more they could be getting out of their email programs. If they allocated even half the attention and budget to email as it deserves, then results would improve exponentially.
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Some of this growth comes from large domains such as Gmail and Yahoo!. But much of this comes from many small domains that are also signing their messages.
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this little app converts CSS rules into inline style attributes
Posted by Tamara Gielen on Jun 26, 2009 | Permalink |
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Congratulations on the new job, Chris!
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Hundreds of top email marketers will gather in Miami on January 20-22, 2010 for MarketingSherpa's 5th Annual Email Summit & Expo. If you'd like to be a featured speaker, now is your chance. MarketingSherpa is looking for B2B and B2C email marketers to share Case Studies and best practices from their own recent real-life tests and tactics.
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Microsoft have confirmed they plan on using the Word rendering engine to display HTML emails in Outlook 2010. Join the protest on Twitter.
Posted by Tamara Gielen on Jun 24, 2009 | Permalink |
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Here's Microsoft's response to the FixOutlook.org initiative. Not sure I like the tone:
The Power of Word in Outlook
First, while we don’t yet have a broadly-available beta version of Microsoft Office 2010, we can confirm that Outlook 2010 does use Word 2010 for composing and displaying e-mail, just as it did in Office 2007. We’ve made the decision to continue to use Word for creating e-mail messages because we believe it’s the best e-mail authoring experience around, with rich tools that our Word customers have enjoyed for over 25 years. Our customers enjoy using a familiar and powerful tool for creating e-mail, just as they do for creating documents. Word enables Outlook customers to write professional-looking and visually stunning e-mail messages. You can read more about this in our
whitepaper, outlining the benefits and the reason behind using Word as Outlook’s e-mail editor.
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Word has always done a great job of displaying the HTML which is commonly found in e-mails around the world. We have always made information available about what HTML we support in Outlook; for example, you can find our latest information for our Office 2007 products
here. For e-mail viewing, Word also provides security benefits that are not available in a browser: Word cannot run web script or other active content that may threaten the security and safety of our customers.
We are focused on creating a great e-mail experience for the end user, and we support any standard that makes this better. To that end, Microsoft welcomes the development of broadly-adopted e-mail standards. We understand that e-mail is about interoperability among various e-mail programs, and we believe that Outlook provides a good mix of a rich user experience and solid interoperability with a wide variety of other e-mail programs. There is no widely-recognized consensus in the industry about what subset of HTML is appropriate for use in e-mail for interoperability. The “Email Standards Project” does not represent a sanctioned standard or an industry consensus in this area. Should such a consensus arise, we will of course work with other e-mail vendors to provide rich support in our products. We are constantly working to improve our products and the experience that they give to our customers.
As usual, we appreciate the feedback from our customers, via Twitter or on our Outlook team blog.
-- William Kennedy
Corporate Vice President, Office Communications and Forms Team
Microsoft Corporation
Posted by Tamara Gielen on Jun 24, 2009 | Permalink |
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I just received an email from the Email Standards Project saying that Outlook 2010 will also be using Word to render emails. I've copied the email below:
Microsoft have just confirmed they plan on using the crippled Word rendering engine to display HTML emails in Outlook 2010.
This means for the next 5 years your email designs will need tables for layout, have no support for CSS like float and position and no background images. Not to mention the long list of bugs and quirks that break the simplest of layouts.
Outlook 2010 is still in beta and Microsoft have confirmed they want to hear your feedback on this decision. It's time for the email marketing and design community to rally together and encourage Microsoft to embrace web standards before it's too late.
What's the best way to do that? Twitter of course.
Visit fixoutlook.org to see how you can help and what the community is saying right now.
Posted by Tamara Gielen on Jun 24, 2009 | Permalink | Category: Design & Layout
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The list master at SORBS announced that, due to contractual problems with the network provider, it may be closing soon.
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This post outlines the current status of mobile email use and the associated challenges.
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Morgan Stewart recently came across this great example of how NOT to do co-registration.
Posted by Tamara Gielen on Jun 22, 2009 | Permalink |
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